{"product_id":"amethyste-red-instant-colouring-fluid-250ml-new-2025","title":"Amethyste Red Instant Colouring Fluid 250ml","description":"\u003cp\u003eAmethyste Red Instant Colouring Fluid is FarmaVita's professional direct-application toning fluid that deposits vibrant red tones into hair on application. The lighter the hair base, the more saturated the red — most impactful on pre-bleached, blonde, or copper-toned hair; depositional but more subtle on natural mid-tones.\u003c\/p\u003e\u003cp\u003eDesigned as a high-margin retail item for licensed salons selling to red-haired clients who need between-service refresh — red is one of the fastest-fading colour categories in the salon, and a retailable refresh product gives clients (and the salon) a way to maintain saturation without booking an early appointment.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste Instant Colouring Fluid range:\u003c\/strong\u003e Copper, Gold Blonde, Frozen Lilac, Cool Brown, Warm Brown. \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSize: 250ml. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454573703535,"sku":"8022033112989","price":29.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/FARMAVITA-RED-FLUID-250ML_1-1.jpg?v=1776925193","url":"https:\/\/farmavita.ca\/products\/amethyste-red-instant-colouring-fluid-250ml-new-2025","provider":"Beauty Canada (Farmavita Canada)","version":"1.0","type":"link"}