{"title":"Amethyste Collection","description":"\u003cp\u003eFarmaVita Amethyste is a complete professional haircare system covering colour care, blonde toning, hydration, scalp care, curl definition, and nourishment. The range spans six sub-lines — Advance (scalp purifying), Blonde (silver toning), Botanical Hydra (hydrating), Chroma (colour protection), Curl Definition, and Nutri (nourishment) — plus Instant Colouring Fluids for temporary tonal refresh, Sublime dry oil, and backbar pump accessories.\u003c\/p\u003e\u003cp\u003eDesigned for licensed Canadian salons stocking a single coherent retail and backbar care system. Available in 250ml retail and 1000ml backbar sizes throughout the line. Made in Italy by FarmaVita.\u003c\/p\u003e","products":[{"product_id":"amethyste-chroma-re-vital-restoring-lotion-10-x-10ml-new-2025","title":"Amethyste Chroma Re-Vital Restoring Lotion 10 x 10ml","description":"\u003cp\u003eAmethyste Chroma Re-Vital Restoring Lotion is FarmaVita's professional intensive restoring treatment formulated specifically for colour-treated hair. Concentrated formula with Amino Acids, Lactic Acid, and Glicoamine for a dual restoring and colour-protective action — supplied as 10 single-use vials of 10ml each.\u003c\/p\u003e\u003cp\u003eDesigned for licensed colourists offering in-service intensive treatments or short-course at-home protocols for clients between full colour appointments. Apply to wet hair, comb through to distribute evenly, leave on a few minutes, then rinse — the lotion transforms into a creamy emulsion during application.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste line:\u003c\/strong\u003e Amethyste Chroma Color Protective Shampoo, Amethyste Chroma Color Filler Mask. \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePack: 10 vials × 10ml. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454572589423,"sku":"8022033112477","price":35.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/FARMAVITA--CHROMA-RESTORING-LOTION-8ML-1.jpg?v=1776928015"},{"product_id":"amethyste-chroma-color-protective-shampoo-250ml-new-2025","title":"Amethyste Chroma Color Protective Shampoo 250ml","description":"\u003cp\u003eAmethyste Chroma Color Protective Shampoo is FarmaVita's professional protective hydrating shampoo formulated specifically for colour-treated hair. The Chroma Lock + Metal Detox system helps to protect hair colour and prevent fading, leaving hair softer, shinier, and visibly protected.\u003c\/p\u003e\u003cp\u003eDesigned as a high-margin retail item for licensed salons selling to colour clients for at-home maintenance between services — the post-colour shampoo that extends service longevity. Apply to wet hair, massage, rinse thoroughly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste line:\u003c\/strong\u003e Amethyste Chroma Color Protective Shampoo 1000ml (backbar size), Amethyste Chroma Color Filler Mask, Amethyste Chroma Re-Vital Restoring Lotion. \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSize: 250ml retail. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454572786031,"sku":"8022033112453","price":16.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/FARMAVITA-CHROMA-SHAMPOO-250ML-11.jpg?v=1776927889"},{"product_id":"amethyste-chroma-color-protective-shampoo-1000ml-new-2025","title":"Amethyste Chroma Color Protective Shampoo 1000ml","description":"\u003cp\u003eAmethyste Chroma Color Protective Shampoo is FarmaVita's professional protective hydrating shampoo formulated specifically for colour-treated hair. The Chroma Lock + Metal Detox system helps to protect hair colour and prevent fading, leaving hair softer, shinier, and visibly protected.\u003c\/p\u003e\u003cp\u003eDesigned for licensed colourists where the basin shampoo on returning colour clients needs to extend service longevity. 1000ml backbar size keeps the basin stocked through high-volume colour weeks. Apply to wet hair, massage, rinse thoroughly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste line:\u003c\/strong\u003e Amethyste Chroma Color Protective Shampoo 250ml (retail size), Amethyste Chroma Color Filler Mask, Amethyste Chroma Re-Vital Restoring Lotion. \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSize: 1000ml backbar. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454572818799,"sku":"8022033112460","price":32.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/FARMAVITA-CHROMA-SHAMPOO-1000ML_2-nodipsenser-1.jpg?v=1776927759"},{"product_id":"amethyste-chroma-color-filler-mask-250ml-new-2025","title":"Amethyste Chroma Color Filler Mask 250ml","description":"\u003cp\u003eAmethyste Chroma Color Filler Mask is FarmaVita's professional rich, protective, hydrating, anti-porosity hair mask formulated specifically for colour-treated hair. The Chroma Lock + Metal Detox system helps to protect hair colour and prevent fading. Deeply hydrates while reducing porosity by strengthening the hair fiber.\u003c\/p\u003e\u003cp\u003eDesigned as a high-margin retail item for licensed salons selling to colour clients between services, or as a chair treatment for new colour appointments. Apply after shampooing on damp hair, comb through, leave 5 minutes, rinse.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste line:\u003c\/strong\u003e Amethyste Chroma Color Filler Mask 1000ml (backbar size), Amethyste Chroma Color Protective Shampoo, Amethyste Chroma Re-Vital Restoring Lotion. \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSize: 250ml retail. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454572982639,"sku":"8022033112729","price":16.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/FARMAVITA-CHROMA-MASK-250ML-1.jpg?v=1776927550"},{"product_id":"amethyste-chroma-color-filler-mask-1000ml-new-2025","title":"Amethyste Chroma Color Filler Mask 1000ml","description":"\u003cp\u003eAmethyste Chroma Color Filler Mask is FarmaVita's professional rich, protective, hydrating, anti-porosity hair mask formulated specifically for colour-treated hair. The Chroma Lock + Metal Detox system helps to protect hair colour and prevent fading. Deeply hydrates while reducing porosity by strengthening the hair fiber.\u003c\/p\u003e\u003cp\u003eDesigned for licensed colourists running colour services where the post-service mask step needs to do more than condition — sealing colour, reducing porosity damage, and protecting against metal-driven oxidation. 1000ml backbar size for the basin. Apply after shampooing on damp hair, comb through, leave 5 minutes, rinse.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste line:\u003c\/strong\u003e Amethyste Chroma Color Filler Mask 250ml (retail size), Amethyste Chroma Color Protective Shampoo, Amethyste Chroma Re-Vital Restoring Lotion. \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSize: 1000ml backbar. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454573015407,"sku":"8022033112736","price":32.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/FARMAVITA-CHROMA-MASK-1000ML_1_nodispenser-1.jpg?v=1776927421"},{"product_id":"amethyste-nutri-luminescence-nutritive-lotion-12-x-8-ml-new-2025","title":"Amethyste Nutri Luminescence Nutritive Lotion 12 x 8ml","description":"\u003cp\u003eAmethyste Nutri Luminescence Nutritive Lotion is FarmaVita's professional ultra-light nourishing and illuminating lotion formulated for dry, dull, or weakened hair. The intensive treatment is enriched with Niacinamide, Glycolic Acid, and a Lipid Complex — supplied as 12 single-use vials of 8ml each. Transforms into a creamy mousse during application.\u003c\/p\u003e\u003cp\u003eDesigned for licensed colourists offering in-service intensive treatments on damaged hair, or short-course at-home protocols for clients needing rapid reparative care. Apply to damp hair, distribute evenly, leave on for a few minutes, then rinse.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste line:\u003c\/strong\u003e Amethyste Nutri Nutritive Repair Shampoo, Amethyste Nutri Rich Nutritive Repair Mask. \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePack: 12 vials × 8ml. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454573212015,"sku":"8022033112590","price":35.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/FARMAVITA--HYDRATE-NUTRI-LOTION-8ML-11.jpg?v=1776927257"},{"product_id":"amethyste-nutri-nutritive-repair-shampoo-250ml-new-2025","title":"Amethyste Nutri Nutritive Repair Shampoo 250ml","description":"\u003cp\u003eAmethyste Nutri Nutritive Repair Shampoo is FarmaVita's professional nourishing and restructuring shampoo formulated for damaged hair. Enriched with Niacinamide and Glycolic Acid, the formula cleanses while helping to strengthen and repair the hair structure for restored softness and shine.\u003c\/p\u003e\u003cp\u003eDesigned as a high-margin retail item for licensed salons selling to clients with damaged or chemically-compromised hair who need at-home reparative care. Apply to wet hair, massage, rinse thoroughly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste line:\u003c\/strong\u003e Amethyste Nutri Nutritive Repair Shampoo 1000ml (backbar size), Amethyste Nutri Rich Nutritive Repair Mask, Amethyste Nutri Luminescence Nutritive Lotion. \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSize: 250ml retail. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454573244783,"sku":"8022033112552","price":16.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/FARMAVITA-NUTRI-SHAMPOO-250ML_1tappook-1.jpg?v=1776927003"},{"product_id":"amethyste-nutri-nutritive-repair-shampoo-1000ml-new-2025","title":"Amethyste Nutri Nutritive Repair Shampoo 1000ml","description":"\u003cp\u003eAmethyste Nutri Nutritive Repair Shampoo is FarmaVita's professional nourishing and restructuring shampoo formulated for damaged hair. Enriched with Niacinamide and Glycolic Acid, the formula cleanses while helping to strengthen and repair the hair structure for restored softness and shine.\u003c\/p\u003e\u003cp\u003eDesigned for licensed salons running treatment-focused services on damaged or compromised hair. 1000ml backbar size keeps the basin stocked through high-volume reparative weeks. Apply to wet hair, massage, rinse thoroughly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste line:\u003c\/strong\u003e Amethyste Nutri Nutritive Repair Shampoo 250ml (retail size), Amethyste Nutri Rich Nutritive Repair Mask, Amethyste Nutri Luminescence Nutritive Lotion. \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSize: 1000ml backbar. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454573277551,"sku":"8022033112569","price":32.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/FARMAVITA-NUTRI-SHAMPOO-1000ML_1nodispenser-1.jpg?v=1776926853"},{"product_id":"amethyste-nutri-rich-nutritive-repair-mask-250ml-new-2025","title":"Amethyste Nutri Rich Nutritive Repair Mask 250ml","description":"\u003cp\u003eAmethyste Nutri Rich Nutritive Repair Mask is FarmaVita's professional intensively nourishing and restructuring mask formulated for damaged hair. Enriched with Niacinamide and Glycolic Acid, the formula provides deep nutrition without weighing down hair while strengthening and repairing the hair structure for restored softness and shine.\u003c\/p\u003e\u003cp\u003eDesigned as a high-margin retail item for licensed salons selling to clients with damaged hair — particularly post-chemical-service clients who need at-home reparative care between visits. Apply after shampooing on damp hair, comb through, leave 5 minutes, rinse.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste line:\u003c\/strong\u003e Amethyste Nutri Rich Nutritive Repair Mask 1000ml (backbar size), Amethyste Nutri Nutritive Repair Shampoo, Amethyste Nutri Luminescence Nutritive Lotion. \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSize: 250ml retail. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454573310319,"sku":"8022033112576","price":16.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/FARMAVITA-NUTRI-MASK-250ML-1.jpg?v=1776926743"},{"product_id":"amethyste-nutri-rich-nutritive-repair-mask-1000ml-new-2025","title":"Amethyste Nutri Rich Nutritive Repair Mask 1000ml","description":"\u003cp\u003eAmethyste Nutri Rich Nutritive Repair Mask is FarmaVita's professional intensively nourishing and restructuring mask formulated for damaged hair. Enriched with Niacinamide and Glycolic Acid, the formula provides deep nutrition without weighing down hair while strengthening and repairing the hair structure for restored softness and shine.\u003c\/p\u003e\u003cp\u003eDesigned for licensed salons running treatment-focused services on damaged or compromised hair. 1000ml backbar size for the basin — efficient for high-volume reparative practices. Apply after shampooing on damp hair, comb through, leave 5 minutes, rinse.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste line:\u003c\/strong\u003e Amethyste Nutri Rich Nutritive Repair Mask 250ml (retail size), Amethyste Nutri Nutritive Repair Shampoo, Amethyste Nutri Luminescence Nutritive Lotion. \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSize: 1000ml backbar. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454573343087,"sku":"8022033112583","price":32.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/FARMAVITA-NUTRI-MASK-1000ML_2nodispenser-1.jpg?v=1776926482"},{"product_id":"amethyste-blonde-hyaluronic-conditioner-250ml-new-2025","title":"Amethyste Blonde Hyaluronic Conditioner 250ml","description":"\u003cp\u003eAmethyste Blonde Hyaluronic Conditioner is FarmaVita's professional hydrating conditioner formulated with Hyaluronic Acid and Vitamin E for all blonde hair types. Creamy lilac-coloured formula combines the nourishing power of a mask with the lightness of a conditioner.\u003c\/p\u003e\u003cp\u003eDesigned for licensed salons running blonde services where conditioning needs to add hydration without weighing down lighter hair — a high-margin retail item paired with either the Amethyste Blonde Illuminating Shampoo (for general blonde brightness) or the Cool Blonde Silver Shampoo (when yellow-tone neutralization is needed). Apply to damp hair, emulsify, leave 2-3 minutes, rinse.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste line:\u003c\/strong\u003e Amethyste Blonde Illuminating Shampoo, Amethyste Cool Blonde Silver Shampoo and Mask. \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSize: 250ml. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454573375855,"sku":"8022033112514","price":17.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/FARMAVITA-BLONDE-CONDITIONER-250ML_2-1.jpg?v=1776926358"},{"product_id":"amethyste-blonde-cool-blonde-silver-mask-250ml-new-2025","title":"Amethyste Blonde Cool Blonde Silver Mask 250ml","description":"\u003cp\u003eAmethyste Cool Blonde Silver Mask is FarmaVita's professional silver-toned hair mask that hydrates while neutralizing unwanted yellow and orange tones. The treatment step for grey, bleached blonde, and highlighted clients who need tone correction along with conditioning.\u003c\/p\u003e\u003cp\u003eDesigned for licensed salons running blonde maintenance — both as an in-chair treatment step and as a high-margin retail item for at-home tone preservation between services. Use protective gloves. After shampooing, towel dry the hair and distribute the mask evenly. Leave on for 5 minutes, rinse thoroughly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste line:\u003c\/strong\u003e Amethyste Cool Blonde Silver Shampoo (the matching cleansing step), Amethyste Blonde Illuminating Shampoo, Amethyste Blonde Hyaluronic Conditioner. \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSize: 250ml. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454573572463,"sku":"8022033112521","price":17.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/FARMAVITA-BLONDE-MASK-250ML_1_8fc80ca9-314b-4ff5-9d17-9074b785554d-1.jpg?v=1776926234"},{"product_id":"amethyste-blonde-illuminating-shampoo-250ml-new-2025","title":"Amethyste Blonde Illuminating Shampoo 250ml","description":"\u003cp\u003eAmethyste Blonde Illuminating Shampoo is FarmaVita's professional illuminating and hydrating shampoo for all blonde hair types. Formulated with Hyaluronic Acid and Vitamin E for brighter, stronger and lighter-feeling hair.\u003c\/p\u003e\u003cp\u003eDesigned for licensed salons running blonde services, and stocks well as a high-margin retail item for clients who don't need yellow-tone neutralization (use the Cool Blonde Silver Shampoo for that). Apply to wet hair, massage gently, rinse.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste line:\u003c\/strong\u003e Amethyste Blonde Hyaluronic Conditioner (the matching conditioner), Amethyste Cool Blonde Silver Shampoo and Mask (for yellow-tone neutralizing). \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSize: 250ml. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454573605231,"sku":"8022033112507","price":16.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/FARMAVITA-BLONDE-SHAMPOO-250ML_4_tappook-1.jpg?v=1776926068"},{"product_id":"amethyste-blonde-cool-blonde-silver-shampoo-250ml-new-2025","title":"Amethyste Blonde Cool Blonde Silver Shampoo 250ml","description":"\u003cp\u003eAmethyste Cool Blonde Silver Shampoo is FarmaVita's professional neutralizing violet shampoo, formulated for grey, bleached blonde and highlighted hair. With Hyaluronic Acid, it cleanses while helping to neutralize unwanted yellow tones for cleaner, cooler blonde results.\u003c\/p\u003e\u003cp\u003eDesigned as a high-margin retail item for licensed salons — pairs naturally with the blonde and grey services already happening at the chair, so clients can carry the tone-correcting routine home between appointments. Apply to damp hair with gloves, emulsify, leave 2-3 minutes, rinse.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste line:\u003c\/strong\u003e Amethyste Cool Blonde Silver Shampoo 1000ml (backbar size), Amethyste Cool Blonde Silver Mask 250ml, Amethyste Blonde Illuminating Shampoo, Amethyste Blonde Hyaluronic Conditioner. \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSize: 250ml retail. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454573637999,"sku":"8022033112484","price":16.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/FARMAVITA-COOL-BLONDE-SHAMPOO-250ML-1.jpg?v=1776925942"},{"product_id":"amethyste-blonde-cool-blonde-silver-shampoo-1000ml-new-2025","title":"Amethyste Blonde Cool Blonde Silver Shampoo 1000ml","description":"\u003cp\u003eAmethyste Cool Blonde Silver Shampoo is FarmaVita's professional neutralizing violet shampoo, formulated for grey, bleached blonde and highlighted hair. With Hyaluronic Acid, it cleanses while helping to neutralize unwanted yellow tones for cleaner, cooler blonde results.\u003c\/p\u003e\u003cp\u003eDesigned for licensed salons running blonde and grey services where tone maintenance is part of the chair work. 1000ml backbar size for the basin — efficient for high-volume blonde practices. Apply to damp hair with gloves, emulsify, leave 2-3 minutes, rinse.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste line:\u003c\/strong\u003e Amethyste Cool Blonde Silver Shampoo 250ml (retail size), Amethyste Cool Blonde Silver Mask 250ml, Amethyste Blonde Illuminating Shampoo, Amethyste Blonde Hyaluronic Conditioner. \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSize: 1000ml backbar. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454573670767,"sku":"8022033112491","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/FARMAVITA-COOL-BLONDE-SHAMPOO-1000ML_1nodispenser-1.jpg?v=1776925342"},{"product_id":"amethyste-red-instant-colouring-fluid-250ml-new-2025","title":"Amethyste Red Instant Colouring Fluid 250ml","description":"\u003cp\u003eAmethyste Red Instant Colouring Fluid is FarmaVita's professional direct-application toning fluid that deposits vibrant red tones into hair on application. The lighter the hair base, the more saturated the red — most impactful on pre-bleached, blonde, or copper-toned hair; depositional but more subtle on natural mid-tones.\u003c\/p\u003e\u003cp\u003eDesigned as a high-margin retail item for licensed salons selling to red-haired clients who need between-service refresh — red is one of the fastest-fading colour categories in the salon, and a retailable refresh product gives clients (and the salon) a way to maintain saturation without booking an early appointment.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste Instant Colouring Fluid range:\u003c\/strong\u003e Copper, Gold Blonde, Frozen Lilac, Cool Brown, Warm Brown. \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSize: 250ml. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454573703535,"sku":"8022033112989","price":29.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/FARMAVITA-RED-FLUID-250ML_1-1.jpg?v=1776925193"},{"product_id":"amethyste-gold-blonde-instant-colouring-fluid-250ml-new-2025","title":"Amethyste Gold Blonde Instant Colouring Fluid 250ml","description":"\u003cp\u003eAmethyste Gold Blonde Instant Colouring Fluid is FarmaVita's professional direct-application toning fluid that revives light blonde and highlighted hair with rich golden tones — adding warmth and depth without lifting or depositing permanent colour.\u003c\/p\u003e\u003cp\u003eDesigned as a high-margin retail item for licensed salons selling to blonde clients who want to maintain or enhance golden tones between full colour services — particularly clients with sun-faded or ashy-drifted blonde who want to bring back warmth without booking a salon visit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste Instant Colouring Fluid range:\u003c\/strong\u003e Frozen Lilac, Warm Brown, Cool Brown, Copper, Red. \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSize: 250ml. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454573769071,"sku":"8022033113009","price":29.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/FARMAVITA-GOLD-BLONDE-FLUID-250ML_1-1.jpg?v=1776945989"},{"product_id":"amethyste-copper-instant-colouring-fluid-250ml-new-2025","title":"Amethyste Copper Instant Colouring Fluid 250ml","description":"\u003cp\u003eAmethyste Copper Instant Colouring Fluid is FarmaVita's professional direct-application toning fluid that revives and maintains vibrant copper tones in hair on application. The lighter the hair base, the brighter the copper — strongest saturation on pre-bleached or very light blonde, more subtle on darker bases.\u003c\/p\u003e\u003cp\u003eDesigned as a high-margin retail item for licensed salons selling to copper-haired clients who need between-service refresh to combat the fast-fading nature of copper pigment. Copper is one of the most maintenance-heavy colour categories — a retailable refresh product is genuinely valuable to the client and the salon.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste Instant Colouring Fluid range:\u003c\/strong\u003e Red, Gold Blonde, Frozen Lilac, Cool Brown, Warm Brown. \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSize: 250ml. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454573801839,"sku":"8022033112996","price":29.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/FARMAVITA-COPPER-FLUID-250ML_1-1.jpg?v=1776945950"},{"product_id":"amethyste-warm-brown-instant-colouring-fluid-250ml-new-2025","title":"Amethyste Warm Brown Instant Colouring Fluid 250ml","description":"\u003cp\u003eAmethyste Warm Brown Instant Colouring Fluid is FarmaVita's professional direct-application toning fluid that adds richness and depth to light and medium blonde or brunette balayage — depositing a warm brown finish that enhances the dimension of the colour without changing the base.\u003c\/p\u003e\u003cp\u003eDesigned as a high-margin retail item for licensed salons selling to balayage clients who want to warm or richen their tone between full colour services. Particularly useful for fall\/winter palette refreshes when clients want their summer balayage to read warmer.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste Instant Colouring Fluid range:\u003c\/strong\u003e Cool Brown, Frozen Lilac, Copper, Gold Blonde, Red. \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSize: 250ml. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454573998447,"sku":"8022033113016","price":29.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/FARMAVITA-WARM-BROWN-FLUID-250ML_1-1.jpg?v=1776945919"},{"product_id":"amethyste-cool-brown-instant-colouring-fluid-250ml-new-2025","title":"Amethyste Cool Brown Instant Colouring Fluid 250ml","description":"\u003cp\u003eAmethyste Cool Brown Instant Colouring Fluid is FarmaVita's professional direct-application toning fluid that neutralises warm tones in brunette hair for cooler, shinier results. Targets the orange and red undertones that build up in brown hair between colour services.\u003c\/p\u003e\u003cp\u003eDesigned as a high-margin retail item for licensed salons selling to brunette clients who want to maintain a cool tone between full colour appointments — particularly clients who've had ashy or neutral brown applications and want to protect against warmth creep.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste Instant Colouring Fluid range:\u003c\/strong\u003e Warm Brown, Frozen Lilac, Copper, Gold Blonde, Red. \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSize: 250ml. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454574031215,"sku":"8022033113023","price":29.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/FARMAVITA-COOL-BROWN-FLUID-250ML_1-1.jpg?v=1776945875"},{"product_id":"amethyste-frozen-lilac-instant-colouring-fluid-250ml-new-2025","title":"Amethyste Frozen Lilac Instant Colouring Fluid 250ml","description":"\u003cp\u003eAmethyste Frozen Lilac Instant Colouring Fluid is FarmaVita's professional direct-application toning fluid that deposits sophisticated lilac tones into hair on application. The lighter the hair, the brighter the lilac result — strongest impact on pre-bleached, platinum, or very light blonde bases; subtler tonal shift on darker hair.\u003c\/p\u003e\u003cp\u003eDesigned as a high-margin retail item for licensed salons selling to blonde clients who want to wear a fashion lilac tone without committing to a full colour service — or as a chair tool for refreshing fashion tones between full colour appointments.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste Instant Colouring Fluid range:\u003c\/strong\u003e Cool Brown, Warm Brown, Copper, Gold Blonde, Red. \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSize: 250ml. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454574063983,"sku":"8022033113030","price":29.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/FARMAVITA-FROZEN-LILAC-FLUID-250ML_1-1.jpg?v=1776945837"},{"product_id":"amethyste-botanical-hydra-10-in-1-leave-in-spray-mask-150ml-new-2025","title":"Amethyste Botanical Hydra 10-in-1 Leave-in Spray Mask 150ml","description":"\u003cp\u003eAmethyste Botanical Hydra 10-in-1 Leave-in Spray Mask is FarmaVita's professional multi-benefit leave-in treatment in a single spray formula. Ten benefits in one application: deep nourishment, frizz control, thermal protection, instant detangle, high shine, colour protection, softness, split ends prevention, volume, and scented hair. Dermatologically tested on sensitive skin.\u003c\/p\u003e\u003cp\u003eDesigned as a high-margin retail item for licensed salons selling to clients who want one product that replaces several — particularly value-conscious clients or those who travel. Spray directly over damp hair. Do not rinse.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste line:\u003c\/strong\u003e Amethyste Botanical Hydra Gentle Hydrating Shampoo (the matching daily shampoo), Amethyste Botanical Hydra Refreshing Dry Shampoo. \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSize: 150ml. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454574096751,"sku":"8022033112620","price":26.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/HYDRA-SPRAYMASK150_04-1.jpg?v=1776945634"},{"product_id":"amethyste-botanical-hydra-gentle-hydrating-shampoo-250ml-new-2025","title":"Amethyste Botanical Hydra Gentle Hydrating Shampoo 250ml","description":"\u003cp\u003eAmethyste Botanical Hydra Gentle Hydrating Shampoo is FarmaVita's professional gentle soothing and hydrating shampoo for daily use, specifically formulated for dry hair. The extra-delicate formula is infused with Botanical Extracts and a UV filter that gently cleanses while protecting hair and scalp. Dermatologically tested on sensitive skin.\u003c\/p\u003e\u003cp\u003eDesigned as a high-margin retail item for licensed salons selling to clients with dry hair who need a daily shampoo gentle enough for continuous use without further drying. The UV filter adds value for clients spending time outdoors or in pool environments. Apply to wet hair, massage, rinse thoroughly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste line:\u003c\/strong\u003e Amethyste Botanical Hydra 10-in-1 Leave-in Spray Mask (the matching leave-in), Amethyste Botanical Hydra Refreshing Dry Shampoo, Amethyste Nutri Nutritive Repair Shampoo (for more damaged hair). \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSize: 250ml. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454574129519,"sku":"8022033112606","price":16.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/HYDRA-SHAMPOO250_03-1.jpg?v=1776945606"},{"product_id":"amethyste-botanical-hydra-refreshing-dry-shampoo-150ml-new-2025","title":"Amethyste Botanical Hydra Refreshing Dry Shampoo 150ml","description":"\u003cp\u003eAmethyste Botanical Hydra Refreshing Dry Shampoo is FarmaVita's professional dry shampoo formulated as part of the Botanical Hydra sub-line — refreshes hair between washes while preserving the hydration profile of the line.\u003c\/p\u003e\u003cp\u003eDesigned as a high-margin retail item for licensed salons selling to clients who need to extend the days between full washes — particularly clients with dry hair where over-washing makes the dryness worse. Shake well before use. Spray evenly 15-20 cm from the hair root, leave to act, then brush or style with hands.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste line:\u003c\/strong\u003e Amethyste Botanical Hydra Gentle Hydrating Shampoo, Amethyste Botanical Hydra 10-in-1 Leave-in Spray Mask. \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSize: 150ml. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454574162287,"sku":"8022033112613","price":15.25,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/FARMAVITA--HYDRA-DRY-SHAMPOO-150ML_1-1.jpg?v=1776945575"},{"product_id":"amethyste-sublime-oil-hair-body-multi-purpose-dry-oil-100ml-new-2025","title":"Amethyste Sublime Oil Hair \u0026 Body Dry Oil 100ml","description":"\u003cp\u003eAmethyste Sublime Oil is FarmaVita's professional multi-purpose dry oil — nourishes, softens, and illuminates both hair and body. The dry-oil formula absorbs without leaving residue, making it suitable for use on either hair (as a finishing or shine product) or skin (as a body moisturiser).\u003c\/p\u003e\u003cp\u003eDesigned as a high-margin retail item for licensed salons selling to clients who appreciate dual-use products — particularly clients who travel or prefer minimal product collections. Spray directly on body or on wet or dry hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste line:\u003c\/strong\u003e Amethyste Botanical Hydra 10-in-1 Leave-in Spray Mask, Amethyste Nutri Luminescence Nutritive Lotion, Amethyste Scalp \u0026amp; Hair Refreshing Volumizing Spray Mist. \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSize: 100ml. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454574195055,"sku":"8022033112545","price":25.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/FARMAVITA--HAIR-OIL-100ML_1-1.jpg?v=1776945545"},{"product_id":"amethyste-curl-definition-volume-shampoo-250ml-new-2025","title":"Amethyste Curl Definition Volume Shampoo 250ml","description":"\u003cp\u003eAmethyste Curl Definition Volume Shampoo is FarmaVita's professional gentle nourishing shampoo formulated specifically for curly and very curly hair. The formula is enriched with Ceramide and Glycerin, gently cleansing the scalp and hair while removing impurities and residues — hydrating, revitalising, and enhancing curl definition without weighing curls down.\u003c\/p\u003e\u003cp\u003eDesigned as a high-margin retail item for licensed salons with curly-haired clients — the curl population is underserved by general shampoos and gravitates to brands that name them directly. The lightweight Ceramide and Glycerin formula adds curl definition without buildup. Apply to wet hair, massage, rinse thoroughly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste line:\u003c\/strong\u003e Amethyste Botanical Hydra Gentle Hydrating Shampoo (for dry hair), Amethyste Sublime Oil Hair \u0026amp; Body Dry Oil (for finishing curls), Amethyste Nutri Nutritive Repair Shampoo (for damaged curls). \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSize: 250ml retail. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454574227823,"sku":"8022033112538","price":15.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/FARMAVITA-CURL-SHAMPOO-250ML_1-1.jpg?v=1776945502"},{"product_id":"amethyste-scalp-hair-refreshing-and-volumizing-leave-in-spray-mist-150ml-new-2025","title":"Amethyste Scalp \u0026 Hair Refreshing Volumizing Spray Mist 150ml","description":"\u003cp\u003eAmethyste Scalp \u0026amp; Hair Refreshing Volumizing Spray Mist is FarmaVita's professional no-rinse refreshing mist for rebalanced scalp, voluminous roots, and lifted hair. Particularly ideal as a post-chemical treatment to refresh the scalp and revive the hair after colour, bleach, or perm services.\u003c\/p\u003e\u003cp\u003eDesigned as a high-margin retail item for licensed salons selling to clients between visits — and as a chair tool stylists can use to give hair a quick refresh and volume lift before styling, particularly on second-day or post-service hair. Apply directly onto the scalp. Do not rinse.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste line:\u003c\/strong\u003e Amethyste Botanical Hydra 10-in-1 Leave-in Spray Mask, Amethyste Advance Scalp Detox Phyto-Peeling Mask, Amethyste Sublime Oil Hair \u0026amp; Body Dry Oil. \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSize: 150ml. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454574424431,"sku":"8022033112705","price":20.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/FARMAVITA--SCALP_HAIR-VOLUMIZING-150ML_1-1.jpg?v=1776945353"},{"product_id":"amethyste-advance-scalp-detox-phyto-peeling-mask-150ml-new-2025","title":"Amethyste Advance Scalp Detox Phyto-Peeling Mask 150ml","description":"\u003cp\u003eAmethyste Advance Scalp Detox Phyto-Peeling Mask is FarmaVita's professional pre-shampoo scalp peeling treatment — an exclusive combination of highly effective purifying agents and special micro-beads that exfoliate the scalp and remove flakes, excess oil, and product residue.\u003c\/p\u003e\u003cp\u003eDesigned as a high-margin retail item for licensed salons selling to clients managing dandruff, oily scalp, or product buildup — and also as the prep step before any Amethyste in-salon treatment. Apply directly to the scalp and massage gently for about 5 minutes, lathering with water if needed. Rinse and follow with shampoo.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste line:\u003c\/strong\u003e Amethyste Advance Purify Dandruff Control Shampoo (the matching dandruff shampoo), Amethyste Advance Regulate Sebo Control Shampoo, Amethyste Advance Divalent Balancing Soothing Shampoo. \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSize: 150ml. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454574457199,"sku":"8022033112712","price":25.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/FARMAVITA--SCALP-PEELING-150ML_1-1.jpg?v=1776945308"},{"product_id":"amethyste-advance-purify-dandruff-control-shampoo-250ml-new-2025","title":"Amethyste Advance Purify Dandruff Control Shampoo 250ml","description":"\u003cp\u003eAmethyste Advance Purify Dandruff Control Shampoo is FarmaVita's professional refreshing purifying shampoo formulated to reduce both dry and oily dandruff while cleansing the scalp and hair.\u003c\/p\u003e\u003cp\u003eDesigned as a high-margin retail item for licensed salons selling to clients managing recurring dandruff between visits. Apply a small amount on wet hair and lather, rinse, and repeat if necessary. For best results, pair with the Amethyste Advance Scalp Detox Phyto-Peeling Mask to effectively remove dandruff and help prevent recurrence.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste line:\u003c\/strong\u003e Amethyste Advance Scalp Detox Phyto-Peeling Mask (the matching pre-shampoo step), Amethyste Advance Regulate Sebo Control Shampoo, Amethyste Advance Divalent Balancing Soothing Shampoo. \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSize: 250ml retail. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454574489967,"sku":"8022033112651","price":20.75,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/FARMAVITA-ADV-PURIFY-250ML_1-1.jpg?v=1776945275"},{"product_id":"amethyste-advance-regulate-sebo-control-shampoo-250ml-new-2025","title":"Amethyste Advance Regulate Sebo Control Shampoo 250ml","description":"\u003cp\u003eAmethyste Advance Regulate Sebo Control Shampoo is FarmaVita's professional long-lasting balancing shampoo formulated for oily scalps. Regulates excessive sebum production, combats excess oil, and soothes and moisturises the scalp — leaving it well-balanced with hair that's cleaner and weightless.\u003c\/p\u003e\u003cp\u003eDesigned as a high-margin retail item for licensed salons selling to clients with consistently oily scalps. The targeted sebum-control formula goes further than a standard clarifying shampoo. Apply a small amount on wet hair and lather, rinse, and repeat if necessary.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste line:\u003c\/strong\u003e Amethyste Advance Divalent Balancing Soothing Shampoo (for oily roots and dry ends together), Amethyste Advance Purify Dandruff Control Shampoo, Amethyste Advance Scalp Detox Phyto-Peeling Mask. \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSize: 250ml retail. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454574522735,"sku":"8022033112668","price":20.75,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/FARMAVITA-ADV-REGULATE-250ML_2-1.jpg?v=1776945238"},{"product_id":"amethyste-advance-divalent-balancing-soothing-shampoo-250ml-new-2025","title":"Amethyste Advance Divalent Balancing Soothing Shampoo 250ml","description":"\u003cp\u003eAmethyste Advance Divalent Balancing Soothing Shampoo is FarmaVita's professional balancing shampoo formulated for the dual challenge of oily roots and dry ends. Enriched with Glycerin and Menthol, it gently nourishes the lengths while purifying the scalp and adding volume — leaving hair clean, fresh, and lightweight.\u003c\/p\u003e\u003cp\u003eDesigned as a high-margin retail item for licensed salons selling to clients struggling with the oily-roots\/dry-ends combination — a common adult hair profile that benefits from consistent at-home care between visits. Apply to wet hair, massage gently, rinse.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste line:\u003c\/strong\u003e Amethyste Advance Divalent Balancing Soothing Shampoo 1000ml (backbar size), Amethyste Advance Regulate Sebo Control Shampoo, Amethyste Advance Purify Dandruff Control Shampoo. \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSize: 250ml retail. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454574555503,"sku":"8022033112637","price":20.75,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/FARMAVITA-DIVALENT-SHAMPOO-25OML_2-1.jpg?v=1776945045"},{"product_id":"amethyste-advance-divalent-balancing-soothing-shampoo-1000ml-new-2025","title":"Amethyste Advance Divalent Balancing Soothing Shampoo 1000ml","description":"\u003cp\u003eAmethyste Advance Divalent Balancing Soothing Shampoo is FarmaVita's professional balancing shampoo formulated for the dual challenge of oily roots and dry ends. Enriched with Glycerin and Menthol, it gently nourishes the lengths while purifying the scalp and adding volume — leaving hair clean, fresh, and lightweight.\u003c\/p\u003e\u003cp\u003eDesigned for licensed salons addressing the most common adult hair challenge: a scalp that produces excess oil while the lengths are processed, dry, or damaged. 1000ml backbar size for the basin where this scalp profile shows up across most chairs. Apply to wet hair, massage gently, rinse.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste line:\u003c\/strong\u003e Amethyste Advance Divalent Balancing Soothing Shampoo 250ml (retail size), Amethyste Advance Regulate Sebo Control Shampoo, Amethyste Advance Purify Dandruff Control Shampoo. \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSize: 1000ml backbar. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454574588271,"sku":"8022033112644","price":32.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/DIVALENT-SHAMPOO1L_01-1.jpg?v=1776945009"},{"product_id":"new-2025-amethyste-white-pump","title":"Amethyste White Pump","description":"\u003cp\u003eThe Amethyste White Pump is FarmaVita's professional white-finished pump dispenser, sized to fit 1000ml Amethyste shampoo and conditioner bottles. Adds practical basin functionality alongside the line's clean visual aesthetic.\u003c\/p\u003e\u003cp\u003eDesigned for licensed salons running Amethyste backbar — match the pump finish to the salon's visual identity (white for clean\/cool aesthetics, gold for warm-toned salons). Fits any 1000ml Amethyste bottle: shampoos, conditioners, masks.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste line:\u003c\/strong\u003e Amethyste Gold Pump (matching alternate finish), Amethyste Chroma Color Protective Shampoo 1000ml, Amethyste Nutri Nutritive Repair Shampoo 1000ml. \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFits 1000ml Amethyste bottles. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454576259439,"sku":null,"price":2.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/white1000mlpump-1.jpg?v=1776941989"},{"product_id":"new-2025-amethyste-gold-pump","title":"Amethyste Gold Pump","description":"\u003cp\u003eThe Amethyste Gold Pump is FarmaVita's professional gold-finished pump dispenser, sized to fit 1000ml Amethyste shampoo and conditioner bottles. Adds the practical functionality salons need at the basin alongside the line's polished aesthetic.\u003c\/p\u003e\u003cp\u003eDesigned for licensed salons running Amethyste backbar — match the pump finish to the salon's visual identity (gold for warm-toned salons, white for clean\/cool aesthetics). Fits any 1000ml Amethyste bottle: shampoos, conditioners, masks.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso in the Amethyste line:\u003c\/strong\u003e Amethyste White Pump (matching alternate finish), Amethyste Chroma Color Protective Shampoo 1000ml, Amethyste Nutri Nutritive Repair Shampoo 1000ml. \u003ca href=\"\/collections\/amethyste-collection\"\u003eSee the full Amethyste Collection\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFits 1000ml Amethyste bottles. Made in Italy by FarmaVita.\u003c\/em\u003e\u003c\/p\u003e","brand":"Farmavita","offers":[{"title":"Default Title","offer_id":52454576292207,"sku":null,"price":2.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/files\/gold1000mlpump-1_8a4158ff-9ad0-4047-bf32-96444e8de121.jpg?v=1776926846"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/4085\/7711\/collections\/DIVALENT-SHAMPOO1L_01-1.jpg?v=1778693145","url":"https:\/\/farmavita.ca\/collections\/amethyste-collection.oembed","provider":"Beauty Canada (Farmavita Canada)","version":"1.0","type":"link"}